Why acoustically condition a restaurant? 

1. Improves speech intelligibility: According to the Journal of the Acoustical Society of America (2013), acoustic conditioning can improve speech intelligibility, which is particularly useful for waiters when taking orders.
2. Increases acoustic comfort: A report from the Spanish Acoustic Society (2017) indicates that acoustic comfort can significantly contribute to the general comfort of the customer in a restaurant.
3. Helps control sound diffusion: An Applied Sciences article (2020) shows that acoustical conditioning materials can help control sound propagation in the restaurant, which can improve privacy between tables.
4. Improves the perception of the service: An article in the International Journal of Hospitality Management (2017) suggests that customers may perceive that service is better in quieter environments.
5. Increase restaurant competition: According to a Cornell University study (2020), restaurants that offer a better acoustic experience may have a competitive advantage over noisy restaurants.